Define and advance excellence in community/public affairs. Implement a community/public affairs communications plan to support the client’s brand: identify key indicators of excellence in the community, state organizations, local schools, identifying potential goals for achieving excellence in community engagement in the next five years; locate where the client is now relative to their vision and what is supporting/hindering the various constituencies in achieving excellence at present; address how best to make progress toward sustained excellence in community engagement through appropriate programs, networks, relationships, and structures.
Coordinate media inquiries, image requests, interview requests, media and publicity photo shoots, and press activities, assist with developing communications plans, and coordinate client information programs, etc. Organize and coordinate print and broadcast media interviews, and oversee all arrangements with the media involving client activities.
Create and promote strategic communication process that builds mutually beneficial relationships between the client/organization and their publics. We use the news or business press to carry positive stories about our clients and their products/services; cultivating a good relationship with press representatives.
We identify, select, and develop client awareness/messaging. Develop and implement a promotional strategy with excellence.
Creatively and strategically capture significant moments that depict the essence of the client and client engagement, events, and programs.